the SOLICITORS group is the UK's largest collection of law firms and organisers of the profession's leading exhibitions and training congress. The events provide excellent value CPD training and a unique opportunity to research the latest products and services available to the legal profession.
The Challenge
Sending 100,000s of items of direct mail to law firms every quarter, much of which is time critical, the SOLICITORS group required a delivery service that could cope with such high volumes both efficiently and reliably.
Furthermore, with the legal sector constantly being targeted by direct mail, just as essential to the brief was industry credibility. The SOLICITORS group needed the support of a trusted brand that was both recognised and respected by its members, to lift the group above the parapet and entice solicitors to engage with their materials.
The Solution
With a heritage embedded in the provision of delivery services to the legal profession, and a client base spanning 99 of the top 100 legal firms, the DX Group was the natural choice of supplier for the SOLICITORS group.
The Group’s Document Exchange, a private network of mailrooms, used by members to deliver business-to-business post, offered the ideal solution for the SOLICITORS group’s high volume direct mail requirements.
Guaranteeing timely delivery to a wide client base, the Exchange provides the SOLICITORS group with a cost effective and flexible alternative to more traditional postal routes, supported by an effective account management and after sales team. Furthermore, with an unrivalled reputation for delivery and credibility amongst the legal sector, the SOLICITORS group is confident of the conversion rate return that the delivery of its direct mail via DX brings.
The Recommendation
“The excellent service that we have received from DX has enabled the SOLICITORS group to become one of the legal profession's leading training providers.”
Adrian Dion - Managing Director and Non-Practising Solicitor
To find out how the DX Exchange can help your business to fulfil its direct mail needs, click here .